Are you interested in a Silver Tourism expert course? Register now!

10/05/2017 - 17:09

The European ageing trend has a considerable impact on tourism demand so that the sector must face a redefinition of its products, services and activities. According to Eurostat, in 2015, 55-65 years-old tourists accounted for 15% of the total tourist market and 65-years-old people or more accounted for 18%. Silver Tourism encompasses various economic activities, such as travel agencies services, tourist information offices, entertainment, transportation, cultural heritage and the health and wellness sector - all activities that complement an integrated approach for senior tourism.

The Silver Tourism project, funded under the Erasmus+ programme and coordinated by the Chamber of Commerce of Badajoz in Spain, aims to provide the necessary training for the tourism sector to take advantage of the opportunities created by the demographic trend, developing products and services tailored to the real needs of elderly people, generating an Expert Profile in Silver Tourism.

What will the MOOC teach me? The main output of the project, the Massive Open Online Course (MOOC), is an e-learning tool for tourism experts to better understand the needs of silver tourists and design adequate products for them. Silver Tourism's online training platform is already active so the users can carry out the Silver Tourism Expert Course. To start working on it, you only need to register here by creating a free profile and following a few simple steps.

The MOOC is divided into four general units and an evaluation plan. Through this MOOC, the user will know in greater detail the needs and interests of senior tourists; as well as learn the keys to the mobility of this sector, their health needs, their economic capacity and much more about the exciting world of Silver Tourism. The 5 different units of the course are the following:

  • Understanding the needs of silver- age tourists and accompanying peoples
  • Designing Silver Tourism Products and Services
  • Silver Marketing Tourism Products and Services
  • Developing local/ regional Silver Tourism Destination
  • Assurance and improvement of Silver Tourism Services

What will be the methodology used during the training? The Silver Tourism Expert will be trained under a multidisciplinary approach, providing a comprehensive view that enables the development of competitive tourism products, placing the senior public at the centre of the process, and providing services that generate them successful experiences. This course will enable the student to innovate in the design of products and services directed to the senior customer through the "Design Thinking" methodology, thanks to which you will discover how to develop a creation process with guarantees of success starting from five basic pillars: empathy, definition, ideation, prototype and test.

Please don’t hesitate to contact us with any feedback on the MOOC or good practices to disseminate in the field of silver tourism!

For more details on the MOOC: log in!