Wales: campaign to tackle everyday ageism

21 November 2019

The Older People's Commissioner for Wales has launched a new campaign to highlight and challenge the everyday ageism faced by older people. The campaign aims to raise awareness of the ways that ageism impacts upon older people and society, and change attitudes so that the ageism that older people face everyday is no longer seen as being acceptable. The Commissioner wants older people and the public to share examples of the ageism they have seen or encountered, so she can challenge and hold to account those who use ageist language, perpetuate ageist stereotypes, or discriminate against older people.

To support the campaign, the Commissioner has developed an #EverydayAgeism Campaign hub, which provides a range of helpful information and resources about identifying and tackling ageism, useful facts and figures and case studies that illustrate older people’s experiences. The Commissioner has also developed a new information guide aimed at older people – Taking Action Against Ageism – and will also be delivering a series of workshops to help them to identify ageism and empower them to challenge it.

“Ending ageism must be a priority across society and I am looking forward to working with older people, public bodies, third sector organisations, business and the wider public to highlight and challenge everyday ageism. By working together we have an opportunity to change attitudes and tackle the ageism that underpins many of the issues faced by older people today."

For more information, please consult the website of the campaign: