Promoting Physical Activity and Health in Ageing

Background
Name of your initiative: 
Promoting Physical Activity and Health in Ageing
Short name (acronym): 
PAHA
Website title and address: 
EuropeActive's Projects & Programmes
Which organization is submitting this initiative?: 
EuropeActive
Please specify in which regions/provinces: 
BELGIQUE-BELGIËRÉGION DE BRUXELLES-CAPITALE/BRUSSELS HOOFDSTEDELIJK GEWESTRégion de Bruxelles-Capitale/Brussels Hoofdstedelijk Gewest
City: 
Brussels
Where is this organization located?: 
Belgium
Please enter the name of the contact person for this initiative: 
Jose Costa
Please enter the email of the contact for this initiative: 
jose.costa@europeactive.eu
Part of larger strategy or programme: 
European
If you answered "other", please specify: 
Please provide us with more details of this programme or strategy: 
This project aims at contributing to the EU strategy on active ageing which tackles the demographic challenges posed by the increasingly ageing population in Europe. In particular, this initiative supports the EU Guidelines on Physical Activity and the European Week of Sport.
The status of the initiative: 
On-going
Please give a summary of your initiative (in English): 
The Promoting Physical Activity and Health in Ageing (PAHA) project is a tailored intervention for older adults with different functional capacities. Through a supervised and structured exercise programme for senior citizens (55-65 years old), PAHA intends to convert currently inactive people into regular exercisers at a level that is beneficial to their health, supporting the EU Guidelines on Physical Activity and the European Week of Sport. In each one of the 8 project partner countries – Denmark, Finland, Germany, Greece, Hungary, Ireland, Portugal and the United Kingdom – 3 fitness centres will run 3 trial sessions of supervised exercise of 6 weeks duration, for 15 participants at each session. For that purpose, the fitness coaches, instructors and other community workers involved in the project will receive specific training on both motivational skills and in active ageing promotion. The participation in the trial periods will be free and the older adults who take part in the project will be offered preferential arrangements for them to continue exercising for a minimum of a further 6 months period as well as some non-monetary incentives. Last but not least, proper measurement and assessment will be crucial. Through a comprehensive evaluation system, the PAHA Project will develop transversal standards that will be made available for education structures of sports organisations across Europe. The aim is to create a methodology that can easily be adapted and replicated in different settings, allowing more citizens to take up regular exercise and health-enhancing physical activities. The PAHA project Delivery Partners: EuropeActive – EU/BE Fundación General de la Universidad Europea de Madrid (UEM) – ES Johann Wolfgang Goethe-Universität - DE SkillsActive - UK Portuguese Health and Fitness Association (AGAP) - PT The Hungarian Health and Fitness Association (HFHA) - HU Sport-Ionad Reiguinach Chorcai Teo (Leisureworld) (IrelandActive) - IE Finnish Health and Fitness Center’s Association (SKY) - FI Attic Union of Gym Owners (AUGO) - EL And, as part of the delivery of the trial programmes Fit & Sund - DK The project runs for 18 months and started on January 1st 2015.
The geographical scope: 
European
Type of initiative: 
Private
Environment or setting of the initiative: 
Urban
The economic environment or setting of the initiative: 
Moderate
The most important source of funding for your initiative: 
European funding
If other, please specify your source of funding: 
What triggered this initiative?: 
Europe is rapidly ageing and thus faces a serious demographic challenge. Each year the life expectancy in the old continent increases by three months and the number of people aged 65+ will double over the next 50 years, putting an enormous pressure on our health care and social security systems. At the same time, it is now known that inactivity is the fourth biggest killer in the world. The detriments caused by the lack of physical activity are well recorded, as are the significant economic costs associated with sedentary lifestyles. Disease prevention and health promotion through physical activity can help Europe's older generations to remain independent and maintain a good quality of life for as long as possible. In other words, physical activity is a cost effective measure in reducing the risk of Noncommunicable diseases (NCDs) such as hypertension and diabetes, while fostering social interaction, community participation, and improved levels of social cohesion. Despite strong evidence showing that such investment can result in higher quality of life and better health, EU Member States spend on average less than 3% of their annual health budgets on prevention and health promotion. Because they can be modified, lifestyle factors should be at the centre of strategies and public interventions aimed at combating NCDs. We simply need to get more people, more active, more often.
Objectives
What are the main objectives of your initiative? Choose a maximum of 3 objectives.: 
Community support and health services: increase in client-oriented and -centered made to measure health and social care and services
Please describe any subgoals of your initiative: 
This initiative is a tailored intervention for older adults with different functional capacities. Through a supervised and structured exercise programme for senior citizens (55-65 years old), PAHA intends to convert currently inactive people into regular exercisers at a level that is beneficial to their health, supporting the EU Guidelines on Physical Activity and the European Week of Sport.
Target group
Does your initiative target people with a specific impairment or disease?: 
How many people have you reached or do you expect to reach with your initiative?: 
250 - 1000
Does your initiative target a specific age group?: 
50 - 64
Does your initiative target men or women?: 
Irrelevant
Approach
Please indicate what best describes your initiative: 
ResearchInnovation/action/applied
What type of intervention strategy is used in your initiative?: 
Living lab/pilot
Please indicate the Technology Readiness Level (TRL) of your initiative: 
Not applicable
Who executes the initiative: 
Advocacy organisationNon-governmental organisationOther
What is the relevant physical scale of your initiative?: 
European level
Please indicate how you think your initiative could be scaled up (made to reach more people): 
Through an effective dissemination strategy and an active, constant and close collaboration among the project partners, the successful results expected to be produced by the initiative will be disseminated in various and different geographical/socio-demographic contexts so as the project could reach more people.
Please indicate the type of stakeholders concerned with your initiative.: 
Advocacy organisationEnd-usersNon-governmental organisationPrimary health care providersOtherPrivate companySmall and medium-sized enterprises (SME)Provider of preventive careProvider of social service
Please describe how you think your initiative could be transferred to other regions or contexts: 
Through a comprehensive evaluation system, the PAHA Project will develop transversal standards that will be made available for education structures of sports organisations across Europe. The aim is to create a methodology that can easily be adapted and replicated in different settings, allowing more citizens to take up regular exercise and health-enhancing physical activities.
Is your initiative economically sustainable and does it contribute to economic development?: 
Disease prevention and health promotion through physical activity can help Europe's older generations to remain independent and maintain a good quality of life for as long as possible. This has a clear positive impact in terms of socio-economic inclusion of the eldest. This will be also beneficial for states' public finances and especially their healthcare systems. Despite strong evidence showing that such investment can result in higher quality of life and better health, EU Member States spend on average less than 3% of their annual health budgets on prevention and health promotion. Because they can be modified, lifestyle factors should be at the centre of strategies and public interventions aimed at combating NCDs.
If you selected "other" neighbourhood, please specify:: 
Impact & outcome
Will you collect or have you collected outcome data for this initiative?: 
Yes
What do you consider the key success factors of your initiative? If your initiative has not yet started, please indicate what you expect the key success factors to be: 
The most innovative aspect of the project is the Mywellness key, an accelerometer produced by the Italian fitness company Technogym which is used to "measure and record all the physical activity a user completes during the day and motivates the user to reach his or her daily goals."
What do you consider the main barriers to overcome in your initiative? If your initiative has not yet started, please indicate what you expect the main barriers to be.: 
The main difficulty expected to overcome is to ensure the long-term impact of the project, i.e. to get older people remain active also once the project is completed.
What instruments will you use/have used to collect data?: 
Other, namely
If you selected "other" instrument to collect data, please specify: 
If yes, how will you/have you collected those data?: 
Randomised controlled trial
Will you collect or have collected socio-economic impact data for this initiative?: 
Yes
Will or are the collected data in the initiative publicly available?: 
Yes