Card Junta 65 - transport discounts and others benefits

Name of your initiative: 
Card Junta 65 - transport discounts and others benefits
Short name (acronym): 
Website title and address: 
Tarjeta Junta 65
Which organization is submitting this initiative?: 
The Agency of Social Services and Dependency of Andalusia. Public Agency that belongs to the Regional Ministry of Equality and Social Policies (Government of Andalusia)
Please specify in which regions/provinces: 
Region of Andalusia
Where is this organization located?: 
Please enter the name of the contact person for this initiative: 
Ana Carriazo
Please enter the email of the contact for this initiative:
Part of larger strategy or programme: 
If you answered "other", please specify: 
Please provide us with more details of this programme or strategy: 
From the total amount of beneficiaries of the Card Junta 65, the average age is around 69 years old and there are slightly more number of women then men. The outreach programme is the discount in transports with more then 5.640.000 subsidized travels and 313.711 beneficiaries in 2014. The main displacements are made because of healthy reasons (42%), familiar reasons (34%) or for leisure (24%). From that figures, a percentage of 60% of the transport use has been made in a distance between 0-50 km., 20% of a distance between 50-100 km. and finally the other 20% of a distance of more then 100 km.
The status of the initiative: 
Please give a summary of your initiative (in English): 
The Junta 65 Card is a free document that is at the disposal of people over 65 years old provided by the Regional Ministry of Equality and Social Policies of the Government of Andalusia, through the Agency of Social Services and Dependency of Andalusia. It is an ITC tool, provided with chip and magnetic stripe, about the services for elderly people, with no more formality. It was created in 2001 and it’s used for a period of 5 years. Its renovation is also free. With this card elderly people can enjoy of services and benefits in a very quickly and easy way: discounts, grants, access to programmes, etc. Between these services the cardholders have a discount of a 50% in the public interurban transports of general and permanent use, with origin and destination inside the Andalusia Region, that are provided by the companies that have signed an agreement with the Agency of Social Services and Dependency of Andalusia. Other services provided by the Junta 65 Card are in relation with the Tele-assistance Service in Andalusia, discounts in optical goods and hearing aids, legal advice service, dinning service, etc.
The geographical scope: 
Type of initiative: 
Environment or setting of the initiative: 
The economic environment or setting of the initiative: 
The most important source of funding for your initiative: 
Regional funding
If other, please specify your source of funding: 
What triggered this initiative?: 
The Law 2/1988 of Social Services of Andalusia, set a public system of social services in Andalusia, with the aim of putting at the disposal of Andalusian people the resources, actions and services for the achievement of the comprehensive development, as well as the prevention, treatment and elimination of situations that lead to marginalization. In that way, the Law 6/1999 for the attention and protection of elderly people, guarantee a comprehensive system for the attention and protection of elderly people that give an answer to the planned, coordinated and global action for the physical, psychological and social wellbeing of elderly people. Meanwhile, the Andalusia Government is aware of the social demands of elderly people, and has to give an answer to the services currently existing, adapting them the specific needs of the beneficiaries. In that line, it was created the Card Junta 65 as an agile system of services for elderly people, by a single document, ending with a lot of formalities (Decree 76/2001).
What are the main objectives of your initiative? Choose a maximum of 3 objectives.: 
Social participation: increase the number of older people who are socially activeCommunity support and health services: increase in client-oriented and -centered made to measure health and social care and servicesTransportation: increase in transport suitable for older people
Please describe any subgoals of your initiative: 
Target group
Does your initiative target people with a specific impairment or disease?: 
People over 65 years old
How many people have you reached or do you expect to reach with your initiative?: 
> 100.000
Does your initiative target a specific age group?: 
65 - 7980+
Does your initiative target men or women?: 
Please indicate what best describes your initiative: 
What type of intervention strategy is used in your initiative?: 
AdvocacyUser-empowerment and participation
Please indicate the Technology Readiness Level (TRL) of your initiative: 
Prototype and implementation: level 7-9
Who executes the initiative: 
Cultural institutionPrivate companySmall and medium-sized enterprise (SME)Provider of social service
What is the relevant physical scale of your initiative?: 
BuildingIn a care settingBuildingIn a residential settingRegional levelRoomIn a care settingRoomIn a residential setting
Please indicate how you think your initiative could be scaled up (made to reach more people): 
It can be visited by other regions in order to see how it is organize in Andalusia to do the same in their regions.
Please indicate the type of stakeholders concerned with your initiative.: 
(Social) Housing organisationCultural institutionNon-governmental organisationPrivate companySmall and medium-sized enterprises (SME)Provider of medical goodsProvider of social service
Please describe how you think your initiative could be transferred to other regions or contexts: 
Is your initiative economically sustainable and does it contribute to economic development?: 
The Card Junta 65 is economically sustainable, taking into account, for example, that for the year 2014 it has been save by elderly people in Andalusia more then 8,4 million euro with the discounts that are offered by the Card: public transport, dinning rooms, discounts in optical goods, hearing aids and in a lot of leisure places, legal advice service, access to the andalusian tele-assistance service, etc.
If you selected "other" neighbourhood, please specify:: 
Impact & outcome
Will you collect or have you collected outcome data for this initiative?: 
What do you consider the key success factors of your initiative? If your initiative has not yet started, please indicate what you expect the key success factors to be: 
- It is the document of reference in active ageing in Andalusia. - Each year there are more and more beneficiaries of the Junta 65 Card. In the year 2014, there have been 52.105 new beneficiaries. - It fosters and promotes the business sector, so it is a tool that have a very positive economical impact. The Card Junta 65 has more then 1000 collaborative enterprises. - It fosters the promotion of the personal autonomy and the prevention of the dependency. - 8 from 10 people over 65 years old have the Card Junta 65, because of all the advantages it has.
What do you consider the main barriers to overcome in your initiative? If your initiative has not yet started, please indicate what you expect the main barriers to be.: 
What instruments will you use/have used to collect data?: 
If you selected "other" instrument to collect data, please specify: 
If yes, how will you/have you collected those data?: 
Will you collect or have collected socio-economic impact data for this initiative?: 
Will or are the collected data in the initiative publicly available?: