Name of your initiative:
Muisti15 - Perceptions of memory-friendly Finland from parliamentary election candidates
Short name (acronym):
Website title and address: www.muisti15.fi
Which organization is submitting this initiative?:
The Alzheimer Society of Finland
Please specify in which regions/provinces: SUOMI / FINLAND
Where is this organization located?:
Please enter the name of the contact person for this initiative:
Please enter the email of the contact for this initiative: firstname.lastname@example.org
Part of larger strategy or programme:
If you answered "other", please specify:
Please provide us with more details of this programme or strategy:
The Finnish National Memory Programme 2012 – 2020. The Programme is aimed for creating a “memory friendly” Finland in partnership with public, private and third sector actors. The Alzheimer Society of Finland is responsible for coordinating the third sector involvement in the implementation. This Muisti 15 campaign is one of the Alzheimer Society of Finlands action to promote the program.
The status of the initiative:
Please give a summary of your initiative (in English):
The candidates in parliamentary election could be seen as a smaller version of the Finnish population – they come from different backgrounds and from every part of Finland. During the spring 2015 The Alzheimer Society of Finland invited all the 2000 candidates to support an election pledge towards “memory-friendly Finland”, and the candidates responded positively. As a part of signing the pledge, the candidates stated their own reasons to sign it. These explanations form a rich data that offers glimpses to the perceptions and images of memory diseases and the concept of memory-friendliness.
The candidates (currently n=424, but the campaign runs until mid-April) signed the pledge in a website (www.muisti15.fi) and were able to share their involvement through social media. The invitations to join the campaign were sent via email to most of the candidates, but the candidates were also reached through local happenings and social media. Thus it can be assumed that the candidates have an interest to publicly support the cause and are inclined to have positive attitudes towards memory diseases.
The election candidates’ perceptions of memory-friendly Finland are examined through qualitative content analysis. According to the preliminary results, the candidates’ explanations to sign the pledge can be divided into three major category: 1) personal experience, 2) memory diseases as a national health issue, and 3) human right approach.
Part of the data consists of the ways the candidates describe how they would as members of parliament support the construction of “memory-friendly Finland”. According to the data the “memory-friendly Finland” will be built based on elements such as: 1) prevention of memory diseases, 2) investing in good care, 3) paying attention to the families and informal caregivers, and 4) supporting research and development.
Memory -friendly commitment was signed by 761 election canditates.
The geographical scope:
Type of initiative: Public
Environment or setting of the initiative:
The economic environment or setting of the initiative: Rich
The most important source of funding for your initiative:
If other, please specify your source of funding:
What triggered this initiative?:
The Finns are one of the fastest eldering nations in the world. As the population ages, the number of people suffering from memory diseases increases. Progressive memory diseases pose a special challenge for public health, welfare and national economy.
The campaign aims to get decision-makers to invest in good care and paying attention to the families and informal caregivers