Muisti15 - Perceptions of memory-friendly Finland from parliamentary election candidates

Background
Name of your initiative: 
Muisti15 - Perceptions of memory-friendly Finland from parliamentary election candidates
Short name (acronym): 
Muisti15
Website title and address: 
www.muisti15.fi
Which organization is submitting this initiative?: 
The Alzheimer Society of Finland
Please specify in which regions/provinces: 
SUOMI / FINLAND
City: 
Helsinki
Where is this organization located?: 
Finland
Please enter the name of the contact person for this initiative: 
Anita Pohjanvuori
Please enter the email of the contact for this initiative: 
anita.pohjanvuori@muistiliitto.fi
Part of larger strategy or programme: 
National
If you answered "other", please specify: 
Please provide us with more details of this programme or strategy: 
The Finnish National Memory Programme 2012 – 2020. The Programme is aimed for creating a “memory friendly” Finland in partnership with public, private and third sector actors. The Alzheimer Society of Finland is responsible for coordinating the third sector involvement in the implementation. This Muisti 15 campaign is one of the Alzheimer Society of Finlands action to promote the program.
The status of the initiative: 
Completed
Please give a summary of your initiative (in English): 
The candidates in parliamentary election could be seen as a smaller version of the Finnish population – they come from different backgrounds and from every part of Finland. During the spring 2015 The Alzheimer Society of Finland invited all the 2000 candidates to support an election pledge towards “memory-friendly Finland”, and the candidates responded positively. As a part of signing the pledge, the candidates stated their own reasons to sign it. These explanations form a rich data that offers glimpses to the perceptions and images of memory diseases and the concept of memory-friendliness. The candidates (currently n=424, but the campaign runs until mid-April) signed the pledge in a website (www.muisti15.fi) and were able to share their involvement through social media. The invitations to join the campaign were sent via email to most of the candidates, but the candidates were also reached through local happenings and social media. Thus it can be assumed that the candidates have an interest to publicly support the cause and are inclined to have positive attitudes towards memory diseases. The election candidates’ perceptions of memory-friendly Finland are examined through qualitative content analysis. According to the preliminary results, the candidates’ explanations to sign the pledge can be divided into three major category: 1) personal experience, 2) memory diseases as a national health issue, and 3) human right approach. Part of the data consists of the ways the candidates describe how they would as members of parliament support the construction of “memory-friendly Finland”. According to the data the “memory-friendly Finland” will be built based on elements such as: 1) prevention of memory diseases, 2) investing in good care, 3) paying attention to the families and informal caregivers, and 4) supporting research and development. Memory -friendly commitment was signed by 761 election canditates.
The geographical scope: 
National
Type of initiative: 
Public
Environment or setting of the initiative: 
The economic environment or setting of the initiative: 
Rich
The most important source of funding for your initiative: 
Other
If other, please specify your source of funding: 
What triggered this initiative?: 
The Finns are one of the fastest eldering nations in the world. As the population ages, the number of people suffering from memory diseases increases. Progressive memory diseases pose a special challenge for public health, welfare and national economy. The campaign aims to get decision-makers to invest in good care and paying attention to the families and informal caregivers
Objectives
What are the main objectives of your initiative? Choose a maximum of 3 objectives.: 
Respect and social inclusion: increase in number of policies/strategies targeted at older people
Please describe any subgoals of your initiative: 
To get the candidates attitudes towards memory-friendly society and raise awareness of memory issues.
Target group
Does your initiative target people with a specific impairment or disease?: 
How many people have you reached or do you expect to reach with your initiative?: 
250 - 1000
Does your initiative target a specific age group?: 
Does your initiative target men or women?: 
Irrelevant
Approach
Please indicate what best describes your initiative: 
Policy
What type of intervention strategy is used in your initiative?: 
Media campaign
Please indicate the Technology Readiness Level (TRL) of your initiative: 
Not applicable
Who executes the initiative: 
Non-governmental organisation
What is the relevant physical scale of your initiative?: 
National level
Please indicate how you think your initiative could be scaled up (made to reach more people): 
Countries which held parlamentary elections can invite candidates to support an election pledge towards “memory-friendly society.
Please indicate the type of stakeholders concerned with your initiative.: 
Non-governmental organisation
Please describe how you think your initiative could be transferred to other regions or contexts: 
This kind of campaign can be applied during election campaings in other countries and also to municipal elections.
Is your initiative economically sustainable and does it contribute to economic development?: 
Good care of people of memory diseases save public funds.
If you selected "other" neighbourhood, please specify:: 
Impact & outcome
Will you collect or have you collected outcome data for this initiative?: 
Yes
What do you consider the key success factors of your initiative? If your initiative has not yet started, please indicate what you expect the key success factors to be: 
Memory -friendly commitment was signed by 761 election canditates. Local memory associations played an important role regionally reaching canditates.
What do you consider the main barriers to overcome in your initiative? If your initiative has not yet started, please indicate what you expect the main barriers to be.: 
Campaign reguires regional associations work. Also election canditates commitment to the campaign depends on their own personal experiences.
What instruments will you use/have used to collect data?: 
Other, namely
If you selected "other" instrument to collect data, please specify: 
If yes, how will you/have you collected those data?: 
Observational studies
Will you collect or have collected socio-economic impact data for this initiative?: 
No
Will or are the collected data in the initiative publicly available?: 
Yes