Dementia friendly communities

Background
Name of your initiative: 
Dementia friendly communities
Short name (acronym): 
Website title and address: 
http://nasjonalforeningen.no/tilbud/demensvennlig-samfunn/
Which organization is submitting this initiative?: 
Norwegian Health Association
Please specify in which regions/provinces: 
OTHER
City: 
Norway
Where is this organization located?: 
Norway
Please enter the name of the contact person for this initiative: 
Randi Kill
Please enter the email of the contact for this initiative: 
raki@nasjonalforeningen.no
Part of larger strategy or programme: 
Other
If you answered "other", please specify: 
World wide
Please provide us with more details of this programme or strategy: 
Building dementia friendly communities by spreading knowledge and awareness about dementia and making it easier for people with dementia to take part in their local community.
The status of the initiative: 
On-going
Please give a summary of your initiative (in English): 
The campaign for more dementia friendly communities is organized so that mayors sign a collaboration agreement with us. In this agreement they commit to work towards becoming more dementia friendly, and take certain steps to facilitate this process. Municipalities who sign the agreement are given permission to use the campaign logo. We also provide this as a sticker for companies where personnel have participated in awareness workshops. The goal is to create dementia friendly communities that include people with dementia and make it easier for them to take part in everyday activities (going shopping, taking the bus, going to the bank, working out). We believe the key element is spreading knowledge about dementia and raising awareness in the local communities.
The geographical scope: 
National
Type of initiative: 
Public-private-partnership
Environment or setting of the initiative: 
The economic environment or setting of the initiative: 
The most important source of funding for your initiative: 
Not for profit
If other, please specify your source of funding: 
What triggered this initiative?: 
Inspired by similar activities in England and Scotland.
Objectives
What are the main objectives of your initiative? Choose a maximum of 3 objectives.: 
Social participation: increase the number of older people who are socially activeRespect and social inclusion: increase in number of policies/strategies targeted at older peopleCivic participation: increase in possibilities for active civic participation of older people
Please describe any subgoals of your initiative: 
Even though this campaign is called dementia friendly, we think that a lot of what is going on could be age friendly awareness. The focus is on helping people out if they have troubles finding the right bus, using the ATM or finding groceries in a shop. A dementia friendly community is a friendlier community for all - also elderly people. We know the risk of dementia increases with age.
Target group
Does your initiative target people with a specific impairment or disease?: 
dementia
How many people have you reached or do you expect to reach with your initiative?: 
> 100.000
Does your initiative target a specific age group?: 
< 1818 - 4950 - 6465 - 7980+
Does your initiative target men or women?: 
Irrelevant
Approach
Please indicate what best describes your initiative: 
Knowledge transfer
What type of intervention strategy is used in your initiative?: 
AdvocacyMedia campaignUser-empowerment and participation
Please indicate the Technology Readiness Level (TRL) of your initiative: 
Not applicable
Who executes the initiative: 
Other
What is the relevant physical scale of your initiative?: 
City/municipalityNeighbourhoodPublic space
Please indicate how you think your initiative could be scaled up (made to reach more people): 
As for now we see that the biggest effect has been in the domino effect - one community signs an agreement with us and neighbouring communities show interest in joining as well. We also use social media to reach new areas and spread information through our local groups within the organization.
Please indicate the type of stakeholders concerned with your initiative.: 
Chamber of CommerceHealth service contractersPublic authorityNon-governmental organisationPrimary health care providersGeneral practitionerPrimary health care providersNursePrimary health care providersOtherPrivate companyLarge companyPrivate companySmall and medium-sized enterprises (SME)
Please describe how you think your initiative could be transferred to other regions or contexts: 
see previous box.
Is your initiative economically sustainable and does it contribute to economic development?: 
Our initiative puts responsibility on the local government to include people living with dementia in the local community. Our hope is that this makes it easier for people to live at home for longer, reduce costs of nursing homes and improve life quality.
If you selected "other" neighbourhood, please specify:: 
Impact & outcome
Will you collect or have you collected outcome data for this initiative?: 
Yes
What do you consider the key success factors of your initiative? If your initiative has not yet started, please indicate what you expect the key success factors to be: 
It does not cost the local governments anything to join the campaign with important aims with only positive side- effects.
What do you consider the main barriers to overcome in your initiative? If your initiative has not yet started, please indicate what you expect the main barriers to be.: 
Local governments and local businesses finding time and resources to run the workshops to spread knowledge about dementia. Spreading the word about the campaign to get the communities to join.
What instruments will you use/have used to collect data?: 
Other, namely
If you selected "other" instrument to collect data, please specify: 
If yes, how will you/have you collected those data?: 
Qualitative evaluation
Will you collect or have collected socio-economic impact data for this initiative?: 
No
Will or are the collected data in the initiative publicly available?: 
Yes